Here’s a great article you might be interested in reading. It’s about the development the Web and New Media strategy for the Smithsonian Museums. The strategy was set up in co-creation with a large part of the community and in an open source environment on

a wiki. The Smithsonian also used Twitter and YouTube, organised a 2.0 conference (Keynote speakers were Bran

Ferren of Applied Minds, Inc.; author Clay Shirky; George Oates, founder of the Flickr Commons; and Chris Anderson, author and Editor-in-Chief of Wired) and workshops.

The article gives a good runthrough on the importance of a good (online) strategy, and the benefits of the open process is was created in. The article can be read here. The whole text is licensed under Creative Commons: Attribution Non-Commercial No Derivatives. The wiki where the online strategy was formulated can be found here on wikispaces.

“Good strategy helps you prioritize tactical decision making. Today, a teenage intern can harness more technology and reach a

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larger audience with free cloud-based applications and a little moxie than an army of Unix system administrators could ten years ago. It’s easier to do stuff now, and that makes choosing what you do, and what you don’t do, even more important. Organizations without good strategies tend to pursue disconnected opportunities – short-term successes  –  that give the illusion of progress, but which aren’t aligned along a strategic path and don’t add up to much in the long run. This is like a junk food diet that feels satisfying at the time but leaves you hungry 30 minutes later and gives you long-term health problems.”

On September 12, Charles Leadbeater will open the Incubate festival week with a lecture on social innovation and the role the arts can play in this process. Charles Leadbeater is a leading authority on innovation and creativity. He is Tony Blair’s favourite corporate thinker. He has advised companies, cities and governments on innovation strategy and drew on that experience in writing his latest book We-think: the power of mass creativity. This book charts the rise of mass, participative approaches to innovation from science and open source software, to computer games and political campaigning.

In 2009