December 22nd, 2010Business strategies
Here’s a great article you might be interested in reading. It’s about the development the Web and New Media strategy for the Smithsonian Museums. The strategy was set up in co-creation with a large part of the community and in an open source environment on
a wiki. The Smithsonian also used Twitter and YouTube, organised a 2.0 conference (Keynote speakers were Bran
Ferren of Applied Minds, Inc.; author Clay Shirky; George Oates, founder of the Flickr Commons; and Chris Anderson, author and Editor-in-Chief of Wired) and workshops.
The article gives a good runthrough on the importance of a good (online) strategy, and the benefits of the open process is was created in. The article can be read here. The whole text is licensed under Creative Commons: Attribution Non-Commercial No Derivatives. The wiki where the online strategy was formulated can be found here on wikispaces.“The strategy talks about an updated digital experience, a new learning model that helps people with their “lifelong learning journeys,” and the creation of the Smithsonian Commons – ” a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.”
“Good strategy helps you prioritize tactical decision making. Today, a teenage intern can harness more technology and reach a
larger audience with free cloud-based applications and a little moxie than an army of Unix system administrators could ten years ago. It’s easier to do stuff now, and that makes choosing what you do, and what you don’t do, even more important. Organizations without good strategies tend to pursue disconnected opportunities – short-term successes – that give the illusion of progress, but which aren’t aligned along a strategic path and don’t add up to much in the long run. This is like a junk food diet that feels satisfying at the time but leaves you hungry 30 minutes later and gives you long-term health problems.”