Incubate Conference 2013 September 19 & 20, 2013 @ Hall of Fame, Tilburg NL

rg/wp-content/uploads/2010/08/image3-630×420.png” alt=”” width=”500″ height=”333″ />After the success of his book The Pirate”s Dilemma, Matt Mason is of course talking all over the world about innovation in the cultural scene, youth cultures and how to compete with pirates. Here are some interesting videos on some of his talks, in preparation to his keynote speech at the Incubate Pirate Conference on September 17. First off, here”s a great promotional clip for his book, which is a great introduction in the subject of his book, if you haven”t read it yet:

Remember, you can still get a digital copy of the book via the Pirate”s Dilemma website, and you”re able to name your own price for it. Next a video of a speech Matt gave at the Deutscher Trendtag last year. In this presentation, he discusses the topics of his book. Entitled The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism, he talks about how underground cultures have brought on the

most innovative ideas, which later often have been adopted by many businesses. He also explains how to compete with piracy, stating that it not only has negative effects but that pirates sometimes also create solutions that literally change people”s lives. Again, his conclusion is very clear and

clever: if you want to beat pirates, copy them:

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  • scissors
    August 10th, 2010BarryInnovation

    ttp:// Bull Music Academy – &ext_subtitle=Hank Shocklee – Art Brut” />

    Here is a very interesting talk by Hank Shocklee which serves as great introduction material for the Incubate Pirate Conference. At the Red Bull Music Academy, Hank Shocklee talks about how The Bomb Squad founded their sample-collage production methods in the 1980s, and about making Public Enemy”s It Takes a Nation of Millions to Hold Us Back. Here, you can hear Hank talk about more technical stuff; how they would go around the studio,642-832 putting all sorts of different found sounds together , without even being able to digitally edit their works. He goes on talking

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    a little bit about maintaining full creative control while signed to a major, the role of Chuck D within these sample-heavy productions, the difference

    between digital and analog sound, and what Hank looks for in sounds that he re-uses in his own productions.

    “I remember mixing a bunch of records and we were just bringing people that were out in the lobby to help us, like make our mutes, you know? I mean, one time, Fab 5 Freddy was happening to hang out in the studio: “Yo, Freddy, come on,” run in the studio and we would all grab like three faders or

    something each. And we needed to do like a mute way, you want a mute at all the instrumentation and just have the vocal in there and then come back on. You have to wait for that part of the song going by and then everybody goes: “OK, one, two…” and everybody had the beat on, the same beat the same time because the minute you

    got somebody coming a little late or a little early, that whole take has got to get done over. So everything has got to get started over again. So the process of making records back then was very much a team method. This is why we had the Bomb Squad, because everybody at the time had to have a specific function and a specific duty. And especially from the things we were doing with records, combing through records, finding the right sound or the right part or the right drumbreak or the right turnaround or the right horn hit or the right tambourine loop or the right spoken word piece, the right bass piece.70-480 That’s hours amongst hours

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    on top of hours of combing through the records.”

    In relation to this talk, you can download the full sample set that The Bomb Squad used for the production of It Takes a Nation of Millions… via this page. Make sure to catch Hank Shocklee at the Incubate Pirate Conference if you want to hear more about his productions and his views on copyright and piracy. Tickets are still available for Pay What You Want right here.

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  • scissors
    June 21st, 2010BarryInnovation

    download The Pirate’s Dilemma from Mason’s own site. The price is entirely up to you. Of course, we can only recommend you to download it and pay the price you think it is worth. It truly is an inspirational book.

    In his own words: “There are millions of books on, and on average each will sell around 500 copies a year. The average American is reading just one book a year, and that number is falling. The problem (to quote Tim O?Reilly) isn?t piracy, it?s obscurity.”

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