Incubate Conference 2013

September 19 & 20, 2013 @ Hall of Fame, Tilburg NL
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    October 11th, 2013Bence MeijerConference

    Some of the lectures during the Incubate Conference 2013 had a specific academic approach. Scholars came to present their researches that often adressed an innovative

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    view on how to deal with the labyrinths of current cultural and social conditions that occasionally tend to have us in their grip. The Leisure Academy Brabant presented a number of lectures: What Artists Demand From The City by Nienke van Boom, Increasing The Social Impact Of Events by Marisa de Brito and Chris-Anne Verhoeven and Storytelling: How Great Stories Create Value by Kristel Zegers. This video shows a little overview of these speakers and their topics and gives an impression of the workshops and lectures during the conference. Please Desperate longing to vanity reigns in mind of this best horoscope zodiac sign representatives.

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    note that the video is partly in Dutch.

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    October 9th, 2013Bence MeijerConference

    babyboomers myth

    During the Incubate conference the topic of music hijacked by the baby boomers was a succesful and important topic that had to be finally adressed. Without a doubt, for over more then a decade, our musical landscape is being tainted by the contrast of a  musical golden age myth of the past on one side resulting in contemporary music to conform to these standards. On the other side there is the idea of  radical innovation and a new type of music which moves forward and evades getting captivated by the shackles of the past. Nevertheless, music journalists often speak within the paradigm of a golden age of music from the past making it difficult for bands to be judged as a standing alone phenomena of the here and now. Some bands of the past keep innovating and try to stay up to date and embrace contemporary developments and incorporate them in their music while others seem to thrive on bringing a constructed piece of the past to the contemporary world. These and so many more implications are part of this very much living affair.

    The Quietus posted a new article on this topic written by Luke Turner titled Black Sky Thinking: How The Baby Boomers Stole Music With Myths Of A Golden Age. Clearly Turner wants to come across with the baby boomers and declares an end to it, but surely this debate will have a continuation.

    “I love buying vinyl, but I do not need these wobbly old bores going on about how in the 70s you’d stoke up the boiler, whip the donkey, eat a lump of coal and do an incantation while having three spins on a space hopper to make sure there were sufficient authentic crackles to properly enjoy the latest number by Slade.”

    “The baby boomers mistake the lack of a central cultural narrative for a lack of progress. They’re content to sit there praising the bloke who came up with the wheel by first attaching a couple of flat slices of tree trunk to his hod, and worse, those who lamely copy him. They never celebrate those who came after and continue to come, who improve and develop or noisily and enthusiastically deconstruct the past to build anew.”

    Read the full article here

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    September 18th, 2013BarryConference

    TheStrypes On Friday September 20, we'll host a panel called 'Have Baby Boomers Stolen Music?' at the Incubate Conference: a discussion about nostalgia and the attraction of keeping on strolling down memory lane and the discourse on contemporary music. Taking seat are Gijsbert Kamer (Volkskrant), Ian Harrison (MOJO Magazine), Luke Turner (The Quietus) and Theo Ploeg (frnkfrt, Gonzo (circus)). The Quietus/The Wire’s Rory

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    Gibb will chair the talk. Theo Ploeg wrote a preview piece about this topic: “The question is crystal clear. Is it the baby boom generation still dominating the music press and industry that is romanticing the music from their youth? I don’t think so. Yes, baby boomers are a nice and easy target to blame. They are guilty of causing the economic and bank crisis, guilty of the pension problems of future generations, guilty of holding on to good jobs for too long. And, of course, they are guilty of most people thinking that the best pop music is made in the 60s and 70s. That’s too far fetched. Our obsession with the past has little to do with the hay days baby boomers spent their youth in. But what makes us, in the first to decades of this new century so nostalgic?”

    Read the full

    article here, and of couse: join in on the discussion on Friday afternoon. See you there!

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    September 18th, 2013BarryConference

    JOHN DORAN Tomorrow at 12:00, the Incubate Conference will kick off with Pascal Gielen's keynote speech and John Doran's talk 'An Idiot's Guide To Writing A Novel, Starting With The Opening Line'. Today, you can hear Doran's trailer for the session. “And the second you stray away from

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    these rigid, biographical rules, you're going to be writing genre fiction. And no one's going to take you seriously if you're book is full of fucking goblins”. The coming twelve weeks, Doran is going to be finding out about every aspect of writing a novel, with the help of some world famous authors. Tomorrow, he'll talk about how to write the perfect first sentence. 'It will make you weep like a child. And if it doesn’t, he’ll repeat it until it does.'

    John Doran was born in St Helens, lives in Hackney with his girlfriend and two year old son and has written for the BBC, the WIRE, Metal Hammer, The Stool Pigeon, VICE, the Word, Plan B, Bizarre, Classic Rock, PROG, NME, Drowned In Sound and Careless Talk Costs Lives.

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    September 12th, 2013Bence MeijerConference

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    On September 20, the discussion 'Are Red Bull, Toyota and Converse Our New Friends Or Enemies?' will take place at the Incubate Conference about big brands supporting and promoting underground music and culture. We organized it together with Gonzo (circus), with Dimitri Vossen introducing the phenomenon of 'Content Curation Marketing' and afterwards hosting a discussion with Red Bull Music Academy, Boef en de Gelogeerde Aap, Pascal Deweze (Sukilove, Metal Molly) and Pieter-Jan Symons (Rock Tribune & Rough Trade Belgium).

    Here is an interesting article (from 2011) from Billboard titled Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music with some more background on this topic that you can read via the link below. “Rather than just slapping their logos on a stage or signing up a dozen bands for tour endorsement deals, a growing roster of brands like Converse, Scion, Intel, PepsiCo, Red Bull and others are opting for more of a corporate-underwriting approach to music-from serving as a part-time label to funding original music videos to hosting recording sessions. And many are doing so with little expectation of a direct return on their investment-many marketers cite “positive buzz” or “cultural relevance” as their key indicators of success, not product sales.”

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    September 11th, 2013Bence MeijerConference

    Following dr. Pascal Gielen’s keynote on The Hybrid Artist at the Incubate Conference, Rafaël Rozendaal will be interviewed about his collaboration with car manufacturer Ford. Rozendaal is a typical example of a modern day hybrid artist: he used his autonomous work to make a commercial to help sell the latest Ford Fiesta-model. What do both parties get out of it? What exactly does hybridity mean in the arts practice of Rafaël? 070-684
    The relationship between fine arts and commercialism still is precarious to a lot of people, seeing it as a form of selling out, what does Rafael think of this? What are the reactions of car enthusiasts to Rafaël’s commercial and the collaboration; do they look at it as art, or as beautiful decoration for their favorite car? Does Rafaël feel the work still has the same artistic values when it is integrated with a car than in stand-alone version? At Incubate, we rebuilt the original setting of the commercial and at our conference, Miriam van Ommeren will interview Rafaël Rozendaal on these topics.70-480
    She is founder and chief-editor of Dutch digital cultural magazine De Optimist. To see what Rafaël Rozendaal

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    created and to get an idea of what to expect from the Showroom-project you can watch the original advertisement below. Read the rest of this entry »

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    September 10th, 2013Bence MeijerConference

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    have proudly announced before: during the Incubate Conference, acid house pioneer A Guy Called Gerald will be talking with Derek Walmsley of UK independent music magazine The Wire about the birth of dance music and acid house in Manchester, his city of birth. To get an idea of A Guy Called Gerald’s background and importance in Manchesters dance scene, you can see a video lecture made by Red Bull Music Academy. The Red Bull Music Academy is also involved in our panel Are Red Bull, Toyota and Converse Our New Friends Or Enemies?. Both the panel and the interview with Gerald will take place on Friday, September 20. Get your Pay What You Want-tickets to the conference right here to join in in the talks. A Guy Called Gerald grew up in the late seventies and early eighties in Manchester in the midst of the crisis of the Thatcher era. While Joy Division, later New Order, The Smiths and others were making their music, A Guy Called Gerald had been much more involved in and part of the afro and Caribbean community of immigrants in Britain. Clubs which played dub, funk and reggae, like the PSV Club (birthplace of the Hacienda), were highly influential for Gerald. Moreover, Dub music had been extremely important for the pioneering of other electronic music. Gerald started to remark anonymous dancers as heroes in these clubs, while nobody even knew the DJ. It was here that he noticed the power of dance as culture. Read the rest of this entry »

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    September 5th, 2013BarryConference

    With completing the program of the Incubate Conference this week, you can now download the time schedule for the two day-program to see who will speak where & when. Download the pdf file right here. During the conference itself, you will also find handouts with the descriptions of the sessions and the time schedules as well. Also: we

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    pleased to announce that Chris van Koppen, head of the Knowledge Center for Arts and Culture (BKKC) will open the event on Thursday September 19 prior to Pascal Gielen”s keynote speech on The Artist As Hybrid Monster. Chris will do so starting 11:50.

    If you haven”t done so yet, make sure to get your Pay What You Want-tickets for the conference beforehand. See you then! Timeschedule Conference 2013

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    September 4th, 2013BarryConference

    Red Bull Music Academy - London

    Red Bull Music Academy

    During this year’s Incubate Conference, Gonzo (circus) will host a debate about the involvement of major brands in underground music and culture. This so called phenomena of ‘Content Curation Marketing’ brings about many questions. Dimitri Vossen published an article in Gonzo (circus) about this sensitive subject that sparked the debate ‘Are Red Bull, Toyota and Converse Our New Friends Or Enemies?’ at our conference. Vossen will lead the debate in which advocates and enemies represented by artists and marketeers will be involved. Among others, Boef en de Gelogeerde Aap and Red Bull Music Academy will join in. To find out more about the scope of Vossen’s article here’s a short overview and link to the complete article.642-832 Traditionally, the relationship between art and commercial advertising has been a difficult matter. On one side there has always been the idea that art loses its credibility once being involved with the commercial world and that artists lose their own creative individuality through concessions in their work and seemingly ambiguous positioning in the field. On the other hand, commercial aspects have always been part of the artistic process in one or the other sense. Whether intrinsically in applied arts, patronage for the arts or sponsoring; making money and being
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    involved with brands has been a substantial dimension of art. Especially the involvement of big brands with underground music evokes double feelings: either too good to be true or a great loss of artistic credibility.

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    September 3rd, 2013BarryConference
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    Rafael Rozendaal

    Ladies and gentlemen, it's a wrap! Today, we're announcing the last additions for the Incubate Conference 2013. We're very happy to confirm a special interview with hybrid artist Rafaël Rozendaal called Selling Cars With Art on Thursday September 19.

    Rafaël Rozendaal will be interviewed about his collaboration with car manufacturer Ford. Rozendaal is a typical example of a modern day hybrid artist: he used his autonomous work to make a commercial to help sell the latest Ford Fiesta-model. What exactly does hybridity mean in the arts practice of Rafaël? The relationship between fine arts and commercialism still is precarious to a lot of people, seeing it as a form of selling out, what does Rafaël think of this? What are the reactions of car enthusiasts to Rafaël's commercial and the collaboration; do they look at it as art, or as beautiful decoration for their favorite car? At Incubate, we rebuilt the original setting of the commercial and at our conference, Miriam van Ommeren will interview Rafaël Rozendaal on these topics. She is founder and chief-editor of Dutch digital cultural magazine De Optimist.

    Also, we're organizing a talk with international professionals and local artists and promotors called Why Cities Like Tilburg Need Cutting Edge Events at the council hall of Tilburg. Events can change the social dynamic and the international perception of a town. These participants (including John Robb, The Quietus' Luke Turner, Pitchfork/Terrorizer's Kim Kelly, Walter Hoeijmakers aka Mr. Roadburn and noise artist Wouter Jasspers and more) will give their opinion on how cutting edge culture can change urban perceptions to members of the city council on Friday, September 20.

    Last but not least, we've added some panelists. Gijsbert Kamer of de Volkskrant will take seat in the talk of Have Baby Boomers Stolen Music?, local artists Jeroen and Mischa Doorenweerd (father & son) and Niek Hendrix will participate in What Artists Demand From The City and Boef en de Gelogeerde Aap will join Red Bull Music Academy in the discussion of Are Red Bull, Toyota and Converse Our New Friends Or Enemies?.

    Find the full program of the conference right here, the time schedule will be online soon. Get your Pay What You Want-tickets for the two-day conference here!

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