Incubate Conference 2013

September 19 & 20, 2013 @ Hall of Fame, Tilburg NL
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    September 18th, 2013BarryConference

    JOHN DORAN Tomorrow at 12:00, the Incubate Conference will kick off with Pascal Gielen's keynote speech and John Doran's talk 'An Idiot's Guide To Writing A Novel, Starting With The Opening Line'. Today, you can hear Doran's trailer for the session. “And the second you stray away from

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    these rigid, biographical rules, you're going to be writing genre fiction. And no one's going to take you seriously if you're book is full of fucking goblins”. The coming twelve weeks, Doran is going to be finding out about every aspect of writing a novel, with the help of some world famous authors. Tomorrow, he'll talk about how to write the perfect first sentence. 'It will make you weep like a child. And if it doesn’t, he’ll repeat it until it does.'

    John Doran was born in St Helens, lives in Hackney with his girlfriend and two year old son and has written for the BBC, the WIRE, Metal Hammer, The Stool Pigeon, VICE, the Word, Plan B, Bizarre, Classic Rock, PROG, NME, Drowned In Sound and Careless Talk Costs Lives.

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    September 12th, 2013Bence MeijerConference

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    On September 20, the discussion 'Are Red Bull, Toyota and Converse Our New Friends Or Enemies?' will take place at the Incubate Conference about big brands supporting and promoting underground music and culture. We organized it together with Gonzo (circus), with Dimitri Vossen introducing the phenomenon of 'Content Curation Marketing' and afterwards hosting a discussion with Red Bull Music Academy, Boef en de Gelogeerde Aap, Pascal Deweze (Sukilove, Metal Molly) and Pieter-Jan Symons (Rock Tribune & Rough Trade Belgium).

    Here is an interesting article (from 2011) from Billboard titled Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music with some more background on this topic that you can read via the link below. “Rather than just slapping their logos on a stage or signing up a dozen bands for tour endorsement deals, a growing roster of brands like Converse, Scion, Intel, PepsiCo, Red Bull and others are opting for more of a corporate-underwriting approach to music-from serving as a part-time label to funding original music videos to hosting recording sessions. And many are doing so with little expectation of a direct return on their investment-many marketers cite “positive buzz” or “cultural relevance” as their key indicators of success, not product sales.”

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    September 11th, 2013Bence MeijerConference

    Following dr. Pascal Gielen’s keynote on The Hybrid Artist at the Incubate Conference, Rafaël Rozendaal will be interviewed about his collaboration with car manufacturer Ford. Rozendaal is a typical example of a modern day hybrid artist: he used his autonomous work to make a commercial to help sell the latest Ford Fiesta-model. What do both parties get out of it? What exactly does hybridity mean in the arts practice of Rafaël? 070-684
    The relationship between fine arts and commercialism still is precarious to a lot of people, seeing it as a form of selling out, what does Rafael think of this? What are the reactions of car enthusiasts to Rafaël’s commercial and the collaboration; do they look at it as art, or as beautiful decoration for their favorite car? Does Rafaël feel the work still has the same artistic values when it is integrated with a car than in stand-alone version? At Incubate, we rebuilt the original setting of the commercial and at our conference, Miriam van Ommeren will interview Rafaël Rozendaal on these topics.70-480
    She is founder and chief-editor of Dutch digital cultural magazine De Optimist. To see what Rafaël Rozendaal

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    created and to get an idea of what to expect from the Showroom-project you can watch the original advertisement below. Read the rest of this entry »

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    September 10th, 2013Bence MeijerConference

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    have proudly announced before: during the Incubate Conference, acid house pioneer A Guy Called Gerald will be talking with Derek Walmsley of UK independent music magazine The Wire about the birth of dance music and acid house in Manchester, his city of birth. To get an idea of A Guy Called Gerald’s background and importance in Manchesters dance scene, you can see a video lecture made by Red Bull Music Academy. The Red Bull Music Academy is also involved in our panel Are Red Bull, Toyota and Converse Our New Friends Or Enemies?. Both the panel and the interview with Gerald will take place on Friday, September 20. Get your Pay What You Want-tickets to the conference right here to join in in the talks. A Guy Called Gerald grew up in the late seventies and early eighties in Manchester in the midst of the crisis of the Thatcher era. While Joy Division, later New Order, The Smiths and others were making their music, A Guy Called Gerald had been much more involved in and part of the afro and Caribbean community of immigrants in Britain. Clubs which played dub, funk and reggae, like the PSV Club (birthplace of the Hacienda), were highly influential for Gerald. Moreover, Dub music had been extremely important for the pioneering of other electronic music. Gerald started to remark anonymous dancers as heroes in these clubs, while nobody even knew the DJ. It was here that he noticed the power of dance as culture. Read the rest of this entry »

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    September 5th, 2013BarryConference

    With completing the program of the Incubate Conference this week, you can now download the time schedule for the two day-program to see who will speak where & when. Download the pdf file right here. During the conference itself, you will also find handouts with the descriptions of the sessions and the time schedules as well. Also: we

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    pleased to announce that Chris van Koppen, head of the Knowledge Center for Arts and Culture (BKKC) will open the event on Thursday September 19 prior to Pascal Gielen”s keynote speech on The Artist As Hybrid Monster. Chris will do so starting 11:50.

    If you haven”t done so yet, make sure to get your Pay What You Want-tickets for the conference beforehand. See you then! Timeschedule Conference 2013

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    September 4th, 2013BarryConference

    Red Bull Music Academy - London

    Red Bull Music Academy

    During this year’s Incubate Conference, Gonzo (circus) will host a debate about the involvement of major brands in underground music and culture. This so called phenomena of ‘Content Curation Marketing’ brings about many questions. Dimitri Vossen published an article in Gonzo (circus) about this sensitive subject that sparked the debate ‘Are Red Bull, Toyota and Converse Our New Friends Or Enemies?’ at our conference. Vossen will lead the debate in which advocates and enemies represented by artists and marketeers will be involved. Among others, Boef en de Gelogeerde Aap and Red Bull Music Academy will join in. To find out more about the scope of Vossen’s article here’s a short overview and link to the complete article.642-832 Traditionally, the relationship between art and commercial advertising has been a difficult matter. On one side there has always been the idea that art loses its credibility once being involved with the commercial world and that artists lose their own creative individuality through concessions in their work and seemingly ambiguous positioning in the field. On the other hand, commercial aspects have always been part of the artistic process in one or the other sense. Whether intrinsically in applied arts, patronage for the arts or sponsoring; making money and being
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    involved with brands has been a substantial dimension of art. Especially the involvement of big brands with underground music evokes double feelings: either too good to be true or a great loss of artistic credibility.

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    September 3rd, 2013BarryConference
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    Rafael Rozendaal

    Ladies and gentlemen, it's a wrap! Today, we're announcing the last additions for the Incubate Conference 2013. We're very happy to confirm a special interview with hybrid artist Rafaël Rozendaal called Selling Cars With Art on Thursday September 19.

    Rafaël Rozendaal will be interviewed about his collaboration with car manufacturer Ford. Rozendaal is a typical example of a modern day hybrid artist: he used his autonomous work to make a commercial to help sell the latest Ford Fiesta-model. What exactly does hybridity mean in the arts practice of Rafaël? The relationship between fine arts and commercialism still is precarious to a lot of people, seeing it as a form of selling out, what does Rafaël think of this? What are the reactions of car enthusiasts to Rafaël's commercial and the collaboration; do they look at it as art, or as beautiful decoration for their favorite car? At Incubate, we rebuilt the original setting of the commercial and at our conference, Miriam van Ommeren will interview Rafaël Rozendaal on these topics. She is founder and chief-editor of Dutch digital cultural magazine De Optimist.

    Also, we're organizing a talk with international professionals and local artists and promotors called Why Cities Like Tilburg Need Cutting Edge Events at the council hall of Tilburg. Events can change the social dynamic and the international perception of a town. These participants (including John Robb, The Quietus' Luke Turner, Pitchfork/Terrorizer's Kim Kelly, Walter Hoeijmakers aka Mr. Roadburn and noise artist Wouter Jasspers and more) will give their opinion on how cutting edge culture can change urban perceptions to members of the city council on Friday, September 20.

    Last but not least, we've added some panelists. Gijsbert Kamer of de Volkskrant will take seat in the talk of Have Baby Boomers Stolen Music?, local artists Jeroen and Mischa Doorenweerd (father & son) and Niek Hendrix will participate in What Artists Demand From The City and Boef en de Gelogeerde Aap will join Red Bull Music Academy in the discussion of Are Red Bull, Toyota and Converse Our New Friends Or Enemies?.

    Find the full program of the conference right here, the time schedule will be online soon. Get your Pay What You Want-tickets for the two-day conference here!

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    August 22nd, 2013BarryConference

    A Guy Called Gerald

    A Guy Called Gerald

    Just a month away, the program for the Incubate Conference is shaping up rather nicely. Today, we've got five new confirmations for you, almost completing the program. So: get inspired, think outside-in at the Incubate Conference 2013. Come join talks and debate about art, culture and society by professors, artists, journalists and researchers. As always you decide what you want to pay for two days (Thursday 19 and Friday 20 September at Hall of Fame Tilburg) of networking and contemplation over a cup of coffee before the music kicks in again in the evening. Added to the conference program: Acid House originator A Guy Called Gerald will discuss the earliest days of dance music in Manchester with British independent music magazine The Wire. Derek Walmsley talks to A Guy Called Gerald about his experiences as a kid growing up in the city during the first stirrings of UK dance music, the influence of drugs on the scene, and his personal experience of the explosion of Acid House. How Non-Western Experimental Cinema Shaped Independent Film Label Lowave: how exactly do you run an independent film label? Paris-based Lowave started as an independent DVD label back in and has since developed into a curatorial platform over the last years. One of the discoveries that influenced Lowave’s development was the emergence of experimental film/video art scenes in non-Western cultures. Founding director Silke Schmickl will reflect on these developments and what we can all learn from it. Recently on his 42nd birthday, John Doran decided that he was going to write a novel. Not being schooled in these matters he opted to start from the beginning and set about creating a world-beating first sentence. After studying the opening words of literature’s great tomes, he devised a scientific formula to construct an opening line so powerful it would literally make your tits fall off, your eyes burst and your hair set on fire. Come join in on An Idiot’s Guide To Writing A Novel, Starting With The Opening Line. Plus: we have two panel discussions lined up for you: Why It’s A Good Time To Manage The Underground, including managers and booking agents representing a.o. Sonic Youth, Cat Power, The xx, Mikal Cronin and Brutal Truth and Have Baby Boomers Stolen Music?, hosted by The Quietus and including MOJO Magazine. As always, complete information about the program can be found here. Pay What You Want tickets are

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    available right here. See you September 19 & 20 and in the meantime: keep posted on the Facebook event page.

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    August 14th, 2013Bence MeijerConference

    Pascal-Gielen

    The hybrid artist constantly maneuvers between seclusion and networking, inspiration and exposition, industry and idealism.”

    During this year’s Incubate Conference (click for program), Pascal Gielen will give an introduction to the subject of ‘The Hybrid Artist’, a topic he has done extensive research on in 2012, when he published his report with the same title on this type of artist and its role in society. In our current society the role of the artist is changing. The artist exerts many other activities within the cultural sector to survive. In other words, the hybridization of the professional field of art has become a reality. The hybrid artist also functions as an interesting theoretical framework for this edition of Incubate and is incorporated in our artistic vision and values. By providing a short overview of the publication we would like to present introductory information prior to Gielen’s lecture. Hear Pascal Gielen himself speak about the hybrid artist: an artist that moves in many spheres of society, is flexible and combines autonomous and applied art forms. The difference between all these dimensions has been disintegrated within the perception of the artist and its environment and thereby incorporates hybridity in the artist’s nature and gives the artist a completely new role in society. Want to know more about this role and the results of the research? The lecture takes place on Thursday the 19th September at the Hall of Fame, Tilburg. Click below to read an outline of Gielen’s research and an introduction the The Hybrid Artist: Read the rest of this entry »

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    August 6th, 2013BarryConference

    “New engagement? A car brand like Toyota promoting underground artists that have very limited coverage so far”

    - Dimitri Vossen will lead the discussion 'Are Red Bull, Toyota and Converse Our New Friends Or Enemies?' at the Incubate Conference 2013

    “An overload of information can make you wonder what to think or choose. Storytelling provides meaning, direction, even new solutions”

    - Kristel Zegers will talk 'Storytelling: How Great Stories Create Value'

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