img class=” wp-image-1142″ title=”Hanny Sprangers – Madonna met lelie” src=”http://incubate-innovation.org/wp-content/uploads/2012/08/Hanny-Sprangers-Madonna-met-lelie-630×477.jpg” alt=”" width=”400″ height=”302″ /> One of the works for the Open Source Expo – by Hanny Sprangers

With the additions of Robert Levine, author of Free Ride and Mark Fisher (Capitalist Realism) for the speakers program and masterclasses by the Center for Artistic Activism and Santiago Sierra, we now have the final additions for the program of the Incubate DIY Conference on September 14 and 15. Three additional panels have been confirmed, plus the exact program for ‘It’s The End of the Web As We Know It; Speakersprogram hosted by Freshheads’ is now also confirmed. Read about the confirmations below. Full program for the conference is here.

Tickets for the DIY Conference are on sale as of now. If you want to be sure to get in on these days, we can only advise to get your ticket in pre-sale here. Tickets are Pay What You Want, so you can determine the value of the conference and program yourself. Here are the final panel-additions:

The amateur vs. the professional: visual arts, Open Source and the curator’s role in 2012 (panel)
The conventional structure of ‘gatekeepers’, who determine what the public gets to see seems to shift to that of synergy between the artists and their audience. With this idea Incubate organized the Open Source Expo. The concept is simple: artists apply with two to five artworks, the curator chooses one artwork and composes an exhibition with all these works. Everyone joins in, nobody gets excluded. Why would an artist send in work for free? Why would a professional artist want to exhibit their work next to an amateur? What is the role of the curator in an exhibition without a strict contextual framework?

Short films: the freedom to stay independent and radical? (panel)
For the first time, this year Incubate is screening a lot of short films including the Long Night of Shorts on Saturday night. Taking place earlier that day, this panel will be a conversation about short film; the pros and cons of making short films and how there still is only a small stage (at least in Holland) for short film. The last years, short films have gained a lot of attention online, with sites for video distribution as well as various online short film festivals. But in the 'real world', short films do not make it to the cinema, with most of the available screening time still only reserved for feature films. In cinema, on television and on most film festivals: are short films underrated?

Do It Yourself, But Not Alone & The Importance of a Creative Approach to Entrepreneurship
Jette Schneider works as an artistic manager and concept developer for practicing artists. In her presentation, Jette will elaborate on her experiences of bringing together a multitude of actors to set up an open work environment for independent artists. If we want to create new potentials, we have to do it ourselves, but not alone. The urge to find solutions to the upcoming times of political and social changes is high. Where are interesting initiatives rising? And how can we br

eak with barriers that hold us

to conventional ways of supporting the independent artist?

It’s The End of the Web As We Know It; Speakersprogram hosted by Freshheads

Program Friday, September 14:

12:00 – 13:00: Freshheads – It's the end of the web as we know it
The internet is changing constantly, there is no time to sit down and enjoy what you have achieved so far. You have to keep up, if not, you're hopelessly lost. We will share our vision and knowhow how to keep up. Wout Withagen is CEO at Freshheads agency for concept, de design and development of online applications and proud sponsor of Incubate.

13:45 – 14:45: Lewis PR – You are the media; why artists have to become creators of media
Media and culture are indissolubly connected; where artists create their forms of art, media are responsible for these creations finding and reaching their audience. For years this process was pretty straight forward, but in a digital age leveraging media has become more complex. Lines between owned, paid and earned media are blurred.

This cialis online calls for other means to reach audiences, in which artists are becoming creators of media and are directly responsible for reaching their audiences themselves. Jurriaan de Reu is Head of Creative & Digital at Lewis PR, an agency specialised in (online) PR and digital content creation.