Piracy in the arts is the overarching theme of Incubate 2010. This theme is visible throughout all different parts of the festival program and will be especially investigated at the Pirate Conference on Friday September 17. Tickets for the conference are sold seperately from the festival tickets through incubate-innovation.org and you determine the ticket price. Arrr!

Charles Leadbeater will open Incubate 2010 with a keynote speech on Sunday September 12. Charles Leadbeater is a British author and former advisor to Tony Blair. His most recent book, We-think, explores the new phenomenon of mass creativity exemplified by web sites such as YouTube, Wikipedia and MySpace. Check out a brief overview of the basic ideas in this book in the clip below and after that see the man himself explain how the sharing of content and knowledge by plain people leads to bigger ideas and innovations than contemporary major companies are capable of.