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    December 2nd, 2013Bence MeijerConference

    Incubate Conference 2013 – Selling Cars With Art: Hybrid Artist Rafael Rozendaal from Incubate Festival on Vimeo.

    “Rozendaal is a typical example of a modern hybrid artist: he used his autonomous work to help sell the latest Ford Fiesta”

    At the Incubate Conference, Rafael Rozendaal was interviewed about his collaboration with car manufacturer Ford. Rozendaal is a typical example of a modern day hybrid artist: he used his autonomous work to make a commercial to help sell the latest Ford Fiesta-model. What do both parties get out of it? What exactly does hybridity mean in the arts practice of Rafael? The relationship between fine arts and commercialism still is precarious to a lot of people, seeing it as a form of selling out, what does Rafael think of this? What are the reactions of car enthusiasts to Rafael’s commercial and the collaboration; do they look at it as art, or as beautiful decoration for their favorite car? Does Rafael feel the work still has the same artistic values when it is integrated with a car than in stand-alone version?

    At Incubate, we rebuilt the original setting of the commercial and at our conference, Miriam van Ommeren will interview Rafael Rozendaal on these topics. She is founder and chief-editor of Dutch digital cultural magazine De Optimist.

    Recorded live at the Incubate Conference 2013, September 19 & 20 at Hall of Fame, Tilburg. Recordings by Jef Monté from Dieper Beeld: dieperbeeld.nl. For more information on the Incubate Conference visit incubate-innovation.org.

    All lectures that have taken place during the Incubate Conference 2013 are to be found here

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    November 27th, 2013Bence MeijerConference

    Incubate Conference 2013 – Are Red Bull, Toyota and Converse our new friends or enemies? (panel) from Incubate Festival on Vimeo.

    “Red Bull is saying: ‘record labels no longer cultivate artists; this is our way to contributing to the music’”

    Big brands promoting black metal and electronic underground: sounds like a utopian thought, but it has become a very real marketing trend that has emerged over the last years, called ‘Content Curation Marketing’. Brands like Toyota, Converse and Red Bull are starting to act as a record label, reporter or promoter for underground music and art. Red Bull Academy has even become a well-respected institute within the electronic music scene, and justifies their marketing program with the argument that ‘record labels no longer cultivate artists; this is our contribution to the music scene.’ At the same time, the relation between marketing and arts is slippery as ever. Could this development become a new form of art patronage, or is it just a novel way of selling out?

    Dimitri Vossen published an article about this sensitive topic in Gonzo (circus). The magazine will organize a debate session where the challenges and threats of Content Curation are explored. Vossen will introduce the phenomenon, and afterwards host a discussion with advocates and opponents of the trend, with a panel of both artists and marketeers. Joining in are Mark Vandevelde, Sheriff at Content Cowboys, Boef en de Gelogeerde Aap, Pascal Deweze (Sukilove, Metal Molly, Broken Glass Heroes (with Tim Vanhamel) and Pieter-Jan Symons (Rock Tribune & Rough Trade Belgium).

    Recorded live at the Incubate Conference 2013, September 19 & 20 at Hall of Fame, Tilburg. Recordings by Jef Monté from Dieper Beeld: dieperbeeld.nl. For more information on the Incubate Conference visit incubate-innovation.org.

    All lectures that have taken place during the Incubate Conference 2013 are to be found here

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    November 25th, 2013Bence MeijerConference

    Incubate Conference 2013 – An interview with A Guy Called Gerald from Incubate Festival on Vimeo.

    “What are A Guy Called Gerald’s personal experiences of the explosion of Acid House?”
    This year’s Incubate will include a night devoted to celebrating Acid House, which emerged 25 years ago. One of the originators of the style was A Guy Called Gerald, founding member of 808 State (both performing at Incubate) and ‘UK Granddaddy’ of acid house. He laid the foundation for genres like drum ‘n bass and jungle through his solo acid house sounds and is considered a pioneer in the Manchester rave scene.

    Before Gerald will take the stage, we’ll host a discussion with Gerald about the earliest days of dance music in Manchester with British independent music magazine The Wire. Before House music of the late 1980s, Manchester already had a thriving dance scene populated by jazz dance, hiphop and electro crews. Derek Walmsley talks to A Guy Called Gerald about his experiences as a kid growing up in the city during the first stirrings of UK dance music, the influence of drugs on the scene, and his personal experience of the explosion of Acid House.

    Recorded live at the Incubate Conference 2013, September 19 & 20 at Hall of Fame, Tilburg. Recordings by Jef Monté from Dieper Beeld: dieperbeeld.nl. For more information on the Incubate Conference visit incubate-innovation.org.

    All lectures that have taken place during the Incubate Conference 2013 are to be found here

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    November 18th, 2013Bence MeijerConference

    Incubate Conference 2013 – Sebastiaan ter Burg: Earning Money By Giving Away from Incubate Festival on Vimeo.

    “Most photographers call me crazy, that I’m giving my stuff away, saying ‘you are destroying the market’. That makes me proud”

    “It’s all negative energy to hunt down abusers and see where my photos are used. I just want them to be used.” Meet photographer Sebastiaan ter Burg. He is one of the few people that won’t complain if you reuse, remix or republish his work without payment. He even encourages it. Over the years, he has created a business model completely based upon open content. His work ends up in hyperlocal as well as international publications and gets millions of views. He’s been doing so successfully for years and his business is growing.

    Most people assume that the only viable business strategy is to protect your work. Squeeze every penny out of it and drag violators to court. But in his lecture/workshop, Sebastiaan ter Burg shares personal experiences about the alternative to these old school perspectives and how to make a living out of it. “Most photographers call me crazy, that I’m giving my stuff away, saying: ‘you are destroying the market’. That makes me proud.”

    Recorded live at the Incubate Conference 2013, September 19 & 20 at Hall of Fame, Tilburg. Recordings by Jef Monté from Dieper Beeld: dieperbeeld.nl. For more information on the Incubate Conference visit incubate-innovation.org.

    All lectures that have taken place during the Incubate Conference 2013 are to be found here

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    November 15th, 2013Bence MeijerConference

    Incubate Conference 2013 – Have baby boomers stolen music? (panel) from Incubate Festival on Vimeo.

    What is the attraction of keeping on strolling down memory lane? A big deal of music press and media is dominated by the post-war Baby Boomer generation, and it seems like they can’t stop emphasizing this ‘golden age in music’, going on and on about how the 60s and 70s was the greatest period in musical history. Is it just because the superstars from these times are still the big sellers? Are readers and listeners really so sensitive for nostalgia, wanting to believe that the music from their youth was better than any new music? Is it because music develops just so quickly at the moment, with genres seemingly disintegrating further and further into subgenres that are getting harder to pinpoint? Whatever the reason, the ongoing focus on the golden age seems to be choking off discourse about contemporary artists.

    So: have baby boomers stolen music and modern discourse? The Quietus/The Wire’s Rory Gibb will chair the talk, joining in on the discussion are Ian Harrison (MOJO Magazine), Luke Turner (The Quietus), Theo Ploeg (frnkfrt, Gonzo (circus)) and Gijsbert Kamer (Volkskrant).

    Recorded live at the Incubate Conference 2013, September 19 & 20 at Hall of Fame, Tilburg. Recordings by Jef Monté from Dieper Beeld: dieperbeeld.nl. For more information on the Incubate Conference visit incubate-innovation.org.

    All lectures that have taken place during the Incubate Conference 2013 are to be found here

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    October 11th, 2013Bence MeijerConference

    Some of the lectures during the Incubate Conference 2013 had a specific academic approach. Scholars came to present their researches that often adressed an innovative view on how to deal with the labyrinths of current cultural and social conditions that occasionally tend to have us in their grip. The Leisure Academy Brabant presented a number of lectures: What Artists Demand From The City by Nienke van Boom, Increasing The Social Impact Of Events by Marisa de Brito and Chris-Anne Verhoeven and Storytelling: How Great Stories Create Value by Kristel Zegers. This video shows a little overview of these speakers and their topics and gives an impression of the workshops and lectures during the conference. Please note that the video is partly in Dutch.

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    October 9th, 2013Bence MeijerConference

    babyboomers myth

    During the Incubate conference the topic of music hijacked by the baby boomers was a succesful and important topic that had to be finally adressed. Without a doubt, for over more then a decade, our musical landscape is being tainted by the contrast of a  musical golden age myth of the past on one side resulting in contemporary music to conform to these standards. On the other side there is the idea of  radical innovation and a new type of music which moves forward and evades getting captivated by the shackles of the past. Nevertheless, music journalists often speak within the paradigm of a golden age of music from the past making it difficult for bands to be judged as a standing alone phenomena of the here and now. Some bands of the past keep innovating and try to stay up to date and embrace contemporary developments and incorporate them in their music while others seem to thrive on bringing a constructed piece of the past to the contemporary world. These and so many more implications are part of this very much living affair.

    The Quietus posted a new article on this topic written by Luke Turner titled Black Sky Thinking: How The Baby Boomers Stole Music With Myths Of A Golden Age. Clearly Turner wants to come across with the baby boomers and declares an end to it, but surely this debate will have a continuation.

    “I love buying vinyl, but I do not need these wobbly old bores going on about how in the 70s you’d stoke up the boiler, whip the donkey, eat a lump of coal and do an incantation while having three spins on a space hopper to make sure there were sufficient authentic crackles to properly enjoy the latest number by Slade.”

    “The baby boomers mistake the lack of a central cultural narrative for a lack of progress. They’re content to sit there praising the bloke who came up with the wheel by first attaching a couple of flat slices of tree trunk to his hod, and worse, those who lamely copy him. They never celebrate those who came after and continue to come, who improve and develop or noisily and enthusiastically deconstruct the past to build anew.”

    Read the full article here

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    September 18th, 2013BarryConference

    TheStrypes

    On Friday September 20, we'll host a panel called 'Have Baby Boomers Stolen Music?' at the Incubate Conference: a discussion about nostalgia and the attraction of keeping on strolling down memory lane and the discourse on contemporary music. Taking seat are Gijsbert Kamer (Volkskrant), Ian Harrison (MOJO Magazine), Luke Turner (The Quietus) and Theo Ploeg (frnkfrt, Gonzo (circus)). The Quietus/The Wire’s Rory Gibb will chair the talk. Theo Ploeg wrote a preview piece about this topic:

    “The question is crystal clear. Is it the baby boom generation still dominating the music press and industry that is romanticing the music from their youth? I don’t think so. Yes, baby boomers are a nice and easy target to blame. They are guilty of causing the economic and bank crisis, guilty of the pension problems of future generations, guilty of holding on to good jobs for too long. And, of course, they are guilty of most people thinking that the best pop music is made in the 60s and 70s.

    That’s too far fetched. Our obsession with the past has little to do with the hay days baby boomers spent their youth in. But what makes us, in the first to decades of this new century so nostalgic?”

    Read the full article here, and of couse: join in on the discussion on Friday afternoon. See you there!

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    September 18th, 2013BarryConference

    JOHN DORAN

    Tomorrow at 12:00, the Incubate Conference will kick off with Pascal Gielen's keynote speech and John Doran's talk 'An Idiot's Guide To Writing A Novel, Starting With The Opening Line'. Today, you can hear Doran's trailer for the session. “And the second you stray away from these rigid, biographical rules, you're going to be writing genre fiction. And no one's going to take you seriously if you're book is full of fucking goblins”. The coming twelve weeks, Doran is going to be finding out about every aspect of writing a novel, with the help of some world famous authors. Tomorrow, he'll talk about how to write the perfect first sentence. 'It will make you weep like a child. And if it doesn’t, he’ll repeat it until it does.'

    John Doran was born in St Helens, lives in Hackney with his girlfriend and two year old son and has written for the BBC, the WIRE, Metal Hammer, The Stool Pigeon, VICE, the Word, Plan B, Bizarre, Classic Rock, PROG, NME, Drowned In Sound and Careless Talk Costs Lives.

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    September 12th, 2013Bence MeijerConference

    mountain

    On September 20, the discussion 'Are Red Bull, Toyota and Converse Our New Friends Or Enemies?' will take place at the Incubate Conference about big brands supporting and promoting underground music and culture. We organized it together with Gonzo (circus), with Dimitri Vossen introducing the phenomenon of 'Content Curation Marketing' and afterwards hosting a discussion with Red Bull Music Academy, Boef en de Gelogeerde Aap, Pascal Deweze (Sukilove, Metal Molly) and Pieter-Jan Symons (Rock Tribune & Rough Trade Belgium).

    Here is an interesting article (from 2011) from Billboard titled Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music with some more background on this topic that you can read via the link below. “Rather than just slapping their logos on a stage or signing up a dozen bands for tour endorsement deals, a growing roster of brands like Converse, Scion, Intel, PepsiCo, Red Bull and others are opting for more of a corporate-underwriting approach to music-from serving as a part-time label to funding original music videos to hosting recording sessions. And many are doing so with little expectation of a direct return on their investment-many marketers cite “positive buzz” or “cultural relevance” as their key indicators of success, not product sales.”

    Read the rest of this entry »

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